Corporate Cooks & Crooks

letting you in on a secret hidden in our food

This week we announced our free gift to all of you who pre ordered our new book Hungry as Hell. If you didn’t get the email on Thursday, here’s a quick recap. Everyone who preorders Hungry As Hell from any retail worldwide gets a copy of our ebook The Hungry Remix: How to Cook Forever for free. To get your copy, just go HERE and enter your purchase info into the form and you’ll get the ebook instantly. Haven’t pre ordered yet? Go fix that shit.

While we’re talking about cookbooks, I wanted to point out something that separates our books and recipes from the rest. The recipes here in The Broiler and in all the books never call for overly processed, brand-specific ingredients like vegan cheeses or fake meats. Sure, we might enjoy some here and there in our lives, but that’s not how any of us should eat regularly. I want as many people as possible to cook these recipes so making the ingredients list as close to universal as I can means more people can make the dish from start to finish. Lord knows I can’t vouch for every brand of vegan cheese out there so asking you to spend all day hunting for some specific brand so your lasagna tastes right isn’t something I’m ever gonna do. We respect your time and budget way more than that. But there’s another reason too. I don’t think corporations should cook for you.

We could make a lot of money being brand ambassadors for all kinds of highly processed, just OK vegan products. Lots of people with smaller audiences than ours do. But I just can’t stomach it. We started our Tumblr waaaay back in 2012 with the goal of showing people that being vegan is an affordable, healthy way for all of us to live. We built our platform on beans and veggies; on recipes you could make with kitchen basics and easy-to-find produce. When corporations cook for you, whether it’s fake meat or frozen pizzas, they’re beholden to their bottom line, their shareholders, and the cheapest materials available. They can greenwash their packaging and donate 1% of sales to some good cause until the end of time but that doesn’t mean they give a shit. They don’t. We don’t want to damage our relationship with our loyal as hell audience, I’m talking to you beautiful, so we don’t shill for brands backed by the giant, multinational conglomerates who dominate our grocery stores and are ruining our planet.

We support ourselves through our books, this newsletter, and our merch (more on that soon). We’ve never run ads on our site or in this newsletter, we don’t do sponsored content, and we don’t gather your data and sell it. So if you think community supported food and recipes are one of the ways we can make this world a better place, we fully fucking agree. Don’t let corporations cook for you and please grab a copy of our new book Hungry As Hell. We don’t have a PR team or a big marketing budget to get the word out. We just have you guys and honestly, that’s all we’ve ever needed it.